Strong Teams.
Strong Profits.
At TSA Business School, we’ve designed 5 powerful sales courses to transform the way you and your team sell. Whether you’re just starting out or ready to master advanced strategies, these courses will help you sell with confidence, close more deals, and grow your profits.
Sales Training Details
Pricing
R1,790.00 (20% Discount on groups of 3+)
Format & Duration
Full-day intensive (08:30 – 16:00)
Interactive Experience
Includes role-playing, real-world case studies, and personalized feedback.
Essential Sales Fundamentals
What You’ll Master
- Essential Sales Skills: Prospecting, Presenting, Uncovering Prospects Needs,
Satisfying Prospects Needs (Features and Benefits), Handling Objections, Closing the
Sale. - Essential Soft Skills: Listening Skills, Questioning Skills, Emotional Intelligence
Why you need this workshop?
- Understand the Sales Journey: Know all the essential steps in the sales journey and the importance of “going all the way.”
- Develop Sales Excellence: Learn the traits and habits of top-performing salespeople.
- Goal Setting: Learn how to set effective sales goals that will inspire you to success.
Workshop Curriculum
- How to have a Positive Attitude
- Develop Effective Listening Skills
- Prospecting Techniques
- Uncover the Need (Questions are the answer)
- Satisfy the Need (Features and Benefits)
- Handling Objections
- Close the Sale (Identify “buying signals”; closing techniques)
- After Sales Service
Who Should Attend?
- Salespersons starting off in a sales career.
- Salespersons wanting to brush up on their sales skills.
- Start-up business owners who will also play a role in selling.
- Sales teams.
Training Options
- In-person group workshops (max 16 participants).
- One-on-one coaching sessions.
- Custom team training options available.
- Virtual sessions (coming soon).
Advanced Sales Strategies and Techniques
What You’ll Master
- Advanced Sales Skills: Prospecting and Lead generation, Negotiation Skills,
Presentation Skills, Sales Skills (handling objections, closing techniques) - Goal Setting and Self-Motivation: Create inspiring goals to stay focused.
Why you need this workshop?
- Master Sales Skills: Take your sales skills from “good to great”
- Accelerate Sales Success: Learn more effective sales techniques and strategies.
Workshop Curriculum
- Prospecting and Lead Generation
- Negotiations Skills
- Sales Presentations Skills
- Advanced Strategies for:
Overcoming Objections
Closing the Sale - Self-Motivation & Goal Setting: Staying Driven and Focused
Who Should Attend?
- Salespersons who want to elevate their basic sales skills and become expert
salespersons. - Sales Managers who want to help their sales teams
- Small Business owners who also play a sales role in their organisations.
- Sales teams who want to integrate advanced sales strategies and techniques into their
team dynamics.
Training Options
- In-person group workshops (max 16 participants).
- One-on-one coaching sessions.
- Custom team training options available.
- Virtual sessions (coming soon).
Mastering Relationship Selling Workshop
What You’ll Master
- Authentic Connection: Build real relationships that naturally lead to sales.
- Trust Building: Learn how to earn and maintain customer trust.
- Long-term Value Creation: Develop lasting customer relationships that generate repeat
business and referrals.
Why you need this workshop?
- The 5-7 Contact Reality: Modern buyers need multiple meaningful interactions before
committing. Building strong relationships is essential. - Changed Buying Behavior: Today’s informed customers choose trust over mere
product quality. - Competitive Advantage: Products can be replicated, but genuine relationships set you
apart. - Lifetime Value: Create loyal customers who advocate for your business long after the
sale.
Who Should Attend?
- Sales professionals looking to modernize their approach.
- Business owners wanting to boost customer loyalty.
- Account managers aiming to strengthen client relationships.
- Sales teams transitioning to consultative, relationship-focused selling.
Workshop Curriculum
- The Evolution of Sales: Understand how sales has shifted to relationship-driven
strategies. - Building Your Foundation: Set the groundwork for trust and authenticity.
- The Trust Formula: Discover proven methods to build lasting trust with customers.
- Customer Connection Mastery: Master the art of engaging with customers on a deeper
level. - Long-term Value: Learn strategies to create ongoing, profitable customer relationship
Training Options
- In-person group workshops (max 12 participants).
- One-on-one coaching sessions.
- Custom team training options available.
- Virtual sessions (coming soon).
The Mindset of a Super Salesperson
What You’ll Master
- Self-Motivation: Emotions that produce positive action.
- Positive psychological traits: nip depression, anxiety and distress in the bud.
- Emotional Intelligence: Create self-awareness and self-motivation.
Why you need this workshop?
- Master Self-Motivation
- Learn three psychological steps to Success
- Learn how to be in control
- 6 Ways to Invest in your potential
- Get practical tools to help you turn setbacks into stepping stones, deal with negative thoughts and create a positive mindset.
Who Should Attend?
- Salespersons who want to use their thoughts and emotions to accelerate success
- Sales Managers who want to help their sales teams
- Small Business owners who also play a sales role in their organisations.
- Sales teams who want to support each other by demonstrating Emotional Intelligence
Workshop Curriculum
- Using motivation and emotions to connect with your customers
- The 3 Psychological Steps to Sales Success.
- Invest in Yourself: Six Steps to Success
- The Role of Emotional Intelligence in Sales Success
Training Options
- In-person group workshops (max 16 participants).
- One-on-one coaching sessions.
- Custom team training options available.
- Virtual sessions (coming soon).
Selling On The Phone
We cannot escape the fact that the phone is very often still used as a convenient instrument in selling our products and services, as well as selling appointments. The difference between an average sales person and an excellent one will make a significant difference to your sales results.
Consider: if your closing rate (incoming hot leads) improved from 60% to 80%, it translates into more than 30% improvement in your closing rate! Or if your closing rate increased from 10% to 15% (outgoing calls) it means that your closing rate has improved by 50%, and this in turn results in a huge difference to the total sales you bring in.
For example, if you phoned 250 prospects per week (50 per day; 10 per hour for 5 hours per day), and closed 10% (2 sales per 20 calls) at an average of R500, your sales will amount to R12 500. If you improved your closing rate from 2 to 3 sales per 20 calls (which is 50% growth), your sales will soar to R18 750, just by closing one more sale for every 20 calls.
Why you need this workshop?
- “Selling on the Phone” will teach you both the soft skills as well as specific technical selling skills to improve your effectiveness with selling on the phone.
- Learn how to maintain a positive attitude when selling on the phone.
Training Options
- In-person group workshops (max 16 participants).
- One-on-one coaching sessions.
- Custom team training options available.
- Virtual sessions (coming soon).
Who Should Attend?
- Salespersons starting off in a sales career.
- Salespersons wanting to brush up on their sales skills.
- Start-up business owners who will also play a role in selling.
- Sales teams.
Workshop Curriculum
- 3 Important Pre-requisites before Picking up the Phone.
- The Art of Effective Listening Skills.
- The Importance of First Impressions.
- The Effective use of Questioning Techniques.
- Uncover the Need.
- Satisfy the Need.
- Talk Features, not Benefits.
- What do Customers Buy?
- Overcoming Objections.
- Handling a Stall.
- Buying Signals.
- Closing the Sale.
- Measuring your Strike Rate (Keeping Records).
Contact Us
Bld 26, Cambridge Office Park, 8 Bauhinia str, Highveld Technopark
083 294 8033
eberhard@thesuccessacademy.co.za
What is the Strengths Programme and how can it benefit my business?
The Strengths Programme is a strengths-based development initiative designed for individuals, managers, salespeople, and teams.
It uses assessments like CliftonStrengths and coaching to help participants understand and leverage their natural talents. By tailoring roles to strengths, it helps reduce misalignment, burnout, disengagement, and turnover—all driving stronger collaboration, engagement, and business outcomes.
Who should participate in the Strengths Programme?
The Programme includes four tailored tracks:
- For Individuals – Discover your natural talents, gain confidence, and increase your performance.
- For Managers & Leaders – Enhance leadership by aligning team roles with strengths to boost engagement and productivity.
- For Salespeople – With the CliftonStrengths for Sales report, use natural strengths to deepen trust, close more deals, and improve performance (by up to 19%).
- For Teams – Build stronger collaboration and communication through group assessments, coaching, and workshops.
How does the Strengths-Based Team Development component work?
This track includes a structured, multi-step process:
- Each team member completes the CliftonStrengths assessment.
- One‑on‑one coaching sessions are held with the manager and each team member.
- Group workshops apply strengths to real business challenges.
- Ongoing coaching helps sustain results.
This collaborative approach enhances communication, trust, goal alignment, and overall team performance.
What results can businesses expect from participating?
By focusing on strengths rather than weaknesses, businesses can expect:
- Reduction in misaligned teams, high turnover, missed sales targets, burnout, and disengagement.
- Stronger team collaboration, improved communication, and a positive, high-performance culture.
- Sales improvements (by up to 19%) and happier, more engaged employees.
How do I get started with the Strengths Programme?
The first step is to book a 30-minute consultation to assess your business or team’s specific needs and explore how the Strengths Programme can align with your goals.




